What to Do Next

The biggest reason we artists are not successful is we simply don’t know what to do. We’re talented- how many of you have had people say, “I wish I could do that!” ? They say how incredible our work is.  We reply, “Oh, it’s nothing,” fully aware of how much more great talent is out there.

And there is all kinds of great talent and skill in basements and left behind at the end of the year when art schools close and students move home, great art in yard sales and nondescript but skilled paintings in homes, hideous prints and posters sold by the dozen to fade under black-lights and to be stickered onto binders and glued onto collages. Great art becomes great kitch, Mona Lisa, Starry Night, Warhol kitsch.
And if kitsch is selling (not even the ironic kind) why shouldn’t your heart-work?

All we have to learn is how to market. And who’s our audience? Beyond friends and family. Beyond craigslist.

What exactly is that first step?

It’s not art school- which is expensive and no great guarantee of anything, although it may open a few more doors, it’s another gatekeeper, in a way.

How to bypass the gatekeepers, the people who say, “Send us a portfolio” or “You haven’t had enough shows” or “This isn’t a press release” and just… get people… to like it?

Anyways, this is something I want. Going to find it now…